It's Not Who You Know, It's Who Knows You

Marketing is not our core business, so I like to work with professionals on that. In our latest marketing campaign, it was suggested that for one of our ads we should use a close-up of yours truly. I think a lot of people thought I’d never agree to that. But I did — instantly. Not only because I’m a little bit vain, but I had three good business reasons to put my mug out there.

First of all, I’m very proud of my company. I am proud to represent it, our products and our team. As a business owner I also know that if you put your name (or in this case your face) on your work, you are most likely going to perform your best. You want to make sure you can proudly show your face when it comes to business relationships — be they with employees, suppliers, your range of products, and after-sale services.

Second, we are all human and we like to interact with other humans — the foundation of good communication. My company has been manufacturing seed coaters for more then 50 years and ships them worldwide. Often we have challenges or customizations that need to be solved, and since our clients are from all parts of the world, good communication is essential.

In Scandinavia, just like Canada, we often are challenged by freezing weather conditions in early spring. We are used to solving issues caused by the cold, making sure the liquid flows and that the treatment sticks to the seed and not the equipment in a range of conditions. This can only be successful if you have good communication and work with people that feel they can connect with one another. Clients need to know that you are available and engaged. It’s key that you show your face.

Third, our company was built on relationships. It´s essential that we have great quality, top-of-the-line equipment and good after-sale support. But the most important factor of all — our trust account — was built by people who are recognized.

Build an organization where all your co-workers proudly show their faces,and I assure you that you will have a prosperous business — and you’ll be surrounded by great, professional people!