Sejet Plantbreeding

“Sejet Plantbreeding invested 2015/2016 in a brand new modern seed test laboratory. Here we produce seed trials for new barley varieties for the European market. Ahead of this investment of renewal and modernisation we among other things looked for a modern and sophisticated new seed treater.
We had a long list of requirements and wishes. We got good recommendations regarding NoroGard, so we chose a NoroGard R300 Laboratory seed treater. The NoroGard treater instantly turned out from its best side: R300 is fast in the workflow. R300 is very easy to operate. R300 applies the treatment really well and uniform. R300 works quietly. R300 has with it´s excellent air suction solved all our previous dust issues. R300 with pneumatisk outlet hatch gives you free hands to operate during your whole process.
NoroGard has provided us with really good service. They are very open, responsive, constructive and flexible to our requirements regarding the customisation of our seed treater at Sejet Plantbreeding. Sejet Plantbreeding can in every way recommend NoroGard R300 Laboratory Seed Treater.”
Søren Houmann
Technician, Barley

How to Easily Benefit From and Gain Expertise

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies?

It’s not rocket science, but it’s close. Applying today’s seed treatment technologies requires sophisticated equipment and know-how. Additionally, competition in seed processing is fierce, the products are expensive, and customers are demanding more value added to the seed with consistent quality year-round.

Seed treatment equipment operators must be up on the latest seed enhancement technologies and understand how and when to apply a number of products, such as pesticides, fungicides, nutrients, biologicals, inoculants, functional coatings and colorants. Also, budgets are shrinking, and staff turnover is increasing, so expertise is seldom found in-house.

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies? There is a way.

Now, independent consultants can bring training and expertise to the companies that require them, anywhere in the world. These specialists can train staff, troubleshoot application issues, test products, customize recipes, methods and equipment, and provide impartial advice on all aspects of seed treating and equipment, no matter the seed treatment brand or product.

In fact, an independent consultant can examine the whole seed treatment process at your operation. Whether you’re new to seed enhancement technologies, have identified areas to improve in your existing processes, or want to build expertise in-house, a consultant is the most economical and efficient way to go about it.

These professionals are always testing new products, technologies and equipment, and they know what’s in the pipeline; they’re at the forefront of science—and they can help you get there too. You will get more value out of your equipment investment as well as gain a competitive edge in the industry.

I believe if you’re only competing in the marketplace on price and product you won’t last because today’s consumers want value. Improving your processes or technologies can produce that value.

Providing a consulting service to our customers was a natural step for NoroGard. Our in-house expert, who specializes in the application of all types and brands of seed treatment technologies, methods and applied products for coating and pelletizing has been working in all areas of seed treatment for 25 years, and travels around the world helping seed processors.

After all, there’s no point selling top-of-the-line seed treating equipment if operators can’t use it to its full potential.

An independent consultant can ensure your equipment serves you, and not the other way around.

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