The Sky's the Limit

By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace.

What if you could create the perfect seed? What would its characteristics be? In what ways would you enhance that seed? What if you could choose the characteristics that add value to that seed? It’s important to take time to dream about—to conceptualize—your perfect seed.

You can choose and develop the characteristics of the seed end-users will value. For example, what do you want to add to the seed, how do you want the seed to behave, and what kind of value are you offering your customers and why?

Also, what do you want to do with the seed—do you want to make it easier to plant with planting equipment by developing a harder, more durable pellet? Or, do you need to add weight to a vegetable seed, so it can’t be carried away by the wind when seeding?

If you want to add color to the seed, what color should you choose, how shiny do you want it and why? Do you want to add micronutrients to the seed to help it grow faster and stronger? In short, what value do you want to add to the seed?

By spending time devising the seed’s characteristics, you will develop a unique product for the marketplace.

A useful tool to help you make one-of-a-kind products is a sophisticated seed coater. By owning your own equipment and finishing your product in-house, you have creative control over your goods—and the sky is truly the limit for your market development.

If you process your seed in-house, you can decide how to develop the value of your product. You also have control over processing and delivery schedules. Your seed processing costs will be lower, and you’ll experience increased efficiencies.

In addition, you will own your equipment, seed processing methods and recipes, and there is a high and rapid return on investment. At NoroGard, we see the future in seed innovations and now also provide the knowledge and expertise required to train your staff on site and to develop methods and recipes for your unique products.

With these tools to hand, you can make the most of your product and create a seed no one can say no to.

How to Easily Benefit From and Gain Expertise

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies?

It’s not rocket science, but it’s close. Applying today’s seed treatment technologies requires sophisticated equipment and know-how. Additionally, competition in seed processing is fierce, the products are expensive, and customers are demanding more value added to the seed with consistent quality year-round.

Seed treatment equipment operators must be up on the latest seed enhancement technologies and understand how and when to apply a number of products, such as pesticides, fungicides, nutrients, biologicals, inoculants, functional coatings and colorants. Also, budgets are shrinking, and staff turnover is increasing, so expertise is seldom found in-house.

How do you learn the skills necessary to unlock your equipment’s potential and optimize seed treatment technologies? There is a way.

Now, independent consultants can bring training and expertise to the companies that require them, anywhere in the world. These specialists can train staff, troubleshoot application issues, test products, customize recipes, methods and equipment, and provide impartial advice on all aspects of seed treating and equipment, no matter the seed treatment brand or product.

In fact, an independent consultant can examine the whole seed treatment process at your operation. Whether you’re new to seed enhancement technologies, have identified areas to improve in your existing processes, or want to build expertise in-house, a consultant is the most economical and efficient way to go about it.

These professionals are always testing new products, technologies and equipment, and they know what’s in the pipeline; they’re at the forefront of science—and they can help you get there too. You will get more value out of your equipment investment as well as gain a competitive edge in the industry.

I believe if you’re only competing in the marketplace on price and product you won’t last because today’s consumers want value. Improving your processes or technologies can produce that value.

Providing a consulting service to our customers was a natural step for NoroGard. Our in-house expert, who specializes in the application of all types and brands of seed treatment technologies, methods and applied products for coating and pelletizing has been working in all areas of seed treatment for 25 years, and travels around the world helping seed processors.

After all, there’s no point selling top-of-the-line seed treating equipment if operators can’t use it to its full potential.

An independent consultant can ensure your equipment serves you, and not the other way around.