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On a mission of improvement

Authorised NoroGard technicians

NoroGard has a long-lasting relationship with Swedish agriculture cooperative Lantmännen that goes back decades. And lately we have initiated a a project of improvement. Throughout a number of segments, we recondition their dosing systems to keep them up to date with the high capacities and treatment amounts that Lantmännen faces. This is a project operated by our CTO Jesper Rosendahl, along with Mike and Roger at Lantmännen in Skänninge (mid Sweden). Yesterday, Jesper drove up for another visit to further work on the project that helps Lantmännen keep up their production without downtime, get as much as possible out of their NoroGard equipment, and increase the lifetime of the seed treater. The fact we are building stronger relations too, can only be viewed as a bonus! 

The seed plant in Skänninge is one of the top performing seed plants in Sweden, and treats up to 260 ton seed per day during intense periods. Leading up to fall and spring seasons, Lantmännen Skänninge treats approximately 1.000 tons of seed through NoroGard seed treaters each week. To then be distributed to farmers all over the country. This means we are very proud of the relations that has been established with Mike and Roger, and we are happy to see our NoroGard seed treaters at such high performing seed plants! 

It's Time for Your Expertise to Shine

850 million people live in hunger today. Living a life in hunger is far beyond what any of us can comprehend. But when 850 million people worldwide are lacking nutritious food, and thereby have been denied basic human rights, lead actors within the agricultural industry hold a bigger responsibility than ever.

The second goal for sustainable development, as defined by the United Nations, boils down to providing nutritious food for everyone, to double the productivity and revenue for small scale food producers and to achieve sustainable food production. As well as investing in countryside infrastructure, agricultural science, technological innovation and gene banks. Goals so directly linked to what our products are set out to achieve and contribute towards. We have a responsibility towards the accomplishment of these goals.  

The global agricultural industry has made some big advancements over the years, and new technology hits the market every year. Advancements that has made huge impact on all of us. Not only in terms of the food that we bring to the table, but also in the sharing of knowledge between agronomists and the general public. It’s thanks to your expertise, that people now care about how fairly each farmer is treated, how our food is being produced and the quality of the food that we eat today. However, it’s more important than ever that we share this knowledge and innovation with those in need, in order to beat the world hunger. The technology we have access to today would help the vulnerable farmers to strengthen their capacity to adapt to climate change. Such as flooding, droughts or extreme weathers. The second goal for sustainable development also aims to end all forms of malnutrition by year 2030. A target that’s especially pointed towards the stunting and wasting of children below the age of five, as well as pregnant or lactating women and the elderly.

Seed coating equipment with accurate dosing rates and quality application will directly add nutrition to the crops, as well as guarantee an increased yield. In crops and in revenue. NoroGard is working closely with seed breeders and seed labs all over the world in order to contribute towards the investments in technology and agricultural science. Imagine what we can do, if we all work together. This is our time to shine. We are agronomists, scientists, salespeople, marketers, engineers and entrepreneurs, with knowledge and experience that could only be found within the agricultural industry.

The UN’s 17 goals for sustainable development covers some of the biggest challenges that we are facing in modern time. They may be difficult to grasp or to find ways to contribute towards. But we are spending our lives improving the industry and the ways of farming. If anyone has the knowledge and passion that is required to end world hunger, it’s us. It’s time to achieve something that we can be genuinely proud of, and if saving the starving children of the world isn’t a factor for motivation. Then I’m not sure what is.

It's Not Who You Know, It's Who Knows You

Marketing is not our core business, so I like to work with professionals on that. In our latest marketing campaign, it was suggested that for one of our ads we should use a close-up of yours truly. I think a lot of people thought I’d never agree to that. But I did — instantly. Not only because I’m a little bit vain, but I had three good business reasons to put my mug out there.

First of all, I’m very proud of my company. I am proud to represent it, our products and our team. As a business owner I also know that if you put your name (or in this case your face) on your work, you are most likely going to perform your best. You want to make sure you can proudly show your face when it comes to business relationships — be they with employees, suppliers, your range of products, and after-sale services.

Second, we are all human and we like to interact with other humans — the foundation of good communication. My company has been manufacturing seed coaters for more then 50 years and ships them worldwide. Often we have challenges or customizations that need to be solved, and since our clients are from all parts of the world, good communication is essential.

In Scandinavia, just like Canada, we often are challenged by freezing weather conditions in early spring. We are used to solving issues caused by the cold, making sure the liquid flows and that the treatment sticks to the seed and not the equipment in a range of conditions. This can only be successful if you have good communication and work with people that feel they can connect with one another. Clients need to know that you are available and engaged. It’s key that you show your face.

Third, our company was built on relationships. It´s essential that we have great quality, top-of-the-line equipment and good after-sale support. But the most important factor of all — our trust account — was built by people who are recognized.

Build an organization where all your co-workers proudly show their faces,and I assure you that you will have a prosperous business — and you’ll be surrounded by great, professional people!

It's Not Them - It's YOU & I!

The future belongs to the world’s youth, so the big question is how to be attractive to the Millennials?

I have the privilege to do what I love for a living. I am growing an old, trustworthy company into a world-leading position in a global market. And I love every minute of it. NoroGard has its feet in two industries. We are machine manufacturers, and our business is in the agriculture industry. To me that’s the best of two worlds and since I have passion and engagement, I can achieve almost anything.

Taking over a family-owned company that has been in the business for more than 50 years, and making it world-leading, requires a change in mindset, in order to gain new and improved results.

Although NoroGard has a great history, my focus is on the future, since that’s where we are going to spend our time. Of course, I cannot do this by myself: I need the best co-workers. And if you want to attract the best people, you need to step up and become attractive.

The future belongs to the world’s youth, so the big question is how to be attractive to the Millennials? Lately, I have noticed that our industry uses social media like a defense to explain seed breeding and to promote understanding, in general, for agricultural processes. I sense the industry is desperately trying to create public understanding for genetics and seed treatments and the innovations that have been made.

Never before has public interest in agriculture been higher. The demands for biological and organic is enormous. We also have a generation who has access to all the information they want—but no experience whatsoever. The result is they interpret the information as they (or the media) pleases.

The world’s population continues to grow, but the acres don’t. We need to increase yields at harvest, in order to put food on the table.

The Millennial generation, in general, doesn’t know farming, but they google everything they are interested in. You can curse it, or you can choose to adapt and work it.

The Millenniums are engaged and passionate, as well as demanding and spoiled … 

Instead of telling them why we do what we do, we should challenge them to do it better! But only if you dare, because the risk is that they will do a far better job—if you let them.

Due to climate change and the growing population, the industries with the brightest futures are involved in clean water, clean air, and agriculture. That’s where you want to invest and buy some shares. 

We need to clean out social media from a lot of useless crap and fill it with valuable engagement. I don’t care what you had for breakfast and I don’t want to see your outfit of the day. I want to see influencers that provide clean water, food and education in developing countries.

I want to see all YOU agronomists writing a blog about your passion in order to engage the next generation to find new, organic, biological seed treatment solutions. We need more science and knowledge regarding the soil, bacteria and the environment for germination, and YOU need to make it attractive. 

I want all YOU farmers and seed processers to make use of your Instagram account and encourage the next generation of farmers to put food on the table. If the public, in general, doesn’t understand the complexity and charm of agriculture, it’s because they haven’t heard it from the proper source.

YOU & I need to make the public’s interest in agriculture creative and meaningful, and we need to do it on social media, starting today!


It is time to step up our game

It is time we own up to the responsibility that we carry as actors within the agricultural industry. We need to gain and share knowledge. We need to look at ways in which we can contribute to the counteraction of poverty. We need to become supporters of the world’s charity organisations and we need to support farmers by purchasing Fairtrade certified produce. 

Although the world poverty has decreased since 1990, by nearly 70 percent, there is still a long way to go before anyone should feel satisfied. The United Nations have stated a goal to achieve zero poverty by year 2030, this is the first of 17 goals for sustainable development. Although the definition of poverty stretches way further than simply economic factors. We are discussing multidimensional poverty where people suffer from a lack of freedom, power, influence, health, education and physical safety. This amount is currently including 1,3 billion people worldwide, half of which are below the age of 18 years old. If this isn’t a motivating factor, then I don’t know what is.

What the UN is looking to achieve, is to eradicate poverty in all its dimensions. And whilst we’re at it, also establish social security schemes, provide equal rights to own property, access basic services, access to technology and economic resources. As well as building a resilience against economic, social and environmental disasters.

NoroGard is, for obvious reasons, entirely incapable of achieving this goal single handedly. However, being an organization within the agricultural sector, with our products and business partners being located literally worldwide, supporting this goal is a natural responsibility of ours. And it should be for you too. The key purpose of NoroGard is to put food on people’s tables. By utilizing the advanced and sophisticated technology that we have at our hands and applying it to our seed treatment equipment, we can help increasing the return of crops and build seed that is suitable for precisions planting. By optimizing farming, we counteract poverty. A treated seed is given the best conditions for survival against disease and insect infestation. As well as provided with the ability to receive appropriate nourishment for quick root development, a stronger plant and a higher yield of the harvest. Furthermore, a precision planted seed will not only increase the nourishing of the seed but also reduce the number of seeds needed per acre by 50-80 percent. We don’t stop there though. It is our mission to always work to improve the operator health and safety with our equipment. All our equipment is CE-Certified with a profound risk analysis, low water and electricity consumption.

NoroGard is built on a company culture that is constantly seeking to make best use of our, as well as nature’s resources. The core values that we are carrying today, are the same ones our founder established over 50 years ago. The only thing that has changed, is our knowledge regarding the impact we have with our equipment. The only way of achieving change is to learn more, and then share the new found knowledge with others! If we can help make sure that each and every farmer get the most out of their harvest, we can create economic stability, freedom, power and put food on their table. Building strong farmers is the foundation of obliterating poverty in all its dimensions and will contribute towards improved quality of life for people around the world.

 

How many of the products on your weekly grocery list, do you feel comfortable knowing it has been produced in a way where farmers are being supported and treated fairly?

John Kibbee R150

“I have been developing seed treatment products and seed treating processes for over thirty years, and the first step is to get a good piece of application equipment. NoroGard is my favourite choice – top quality application, easy to use, flexible for processing conditions, flexible on batch size, good for all types of seed, sturdy and reliable. It’s amazing how often I go into a new client and find that the quality of treating is really hindering their research and development effort, and the solution I recommend is a NoroGard treater.”
John Kibbee

5 Keys for Growing Stronger

Running a business is an art. It’s an everyday struggle, and every business has its own challenges. I think I speak for most business owners when I say that most of us want to grow our business, and there are some key factors to do so.

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First of all, a golden rule is if you do the same thing every day, you will most likely get the same result. So, in order to achieve growth, you need to step up and make some improvements.

Be Lazy

To grow your business, you most likely need to increase your turnover — sell more. Most of us have experienced the eager salesperson who just won’t give up, and when hiring sales

People, we often talk about finding “hunters.”

I claim the opposite. Make it easy for your customers to choose you. Be very clear with the advantages and why they will benefit from choosing your products. Selling something the client wants is easier than trying to sell them something you want to sell. And there is one way to make it easy for you: listen to the customer and find the mutual win-win opportunity.

Be Attractive

If you take care of your employees, they will take care of your customers. Having a great team with skilled people makes a world of difference. And in order to have access to skilled people and make the best people work with you, you need to be attractive. This is more true than ever, as millennials enter the market.

They are not just looking for a job… They don’t even want a job. They want to make a difference, and for a workplace they might consider you if your brand adds value to their self-image. For us, as a machine manufacturer, it’s a challenge to attract young people to enter the production line, we need to be more attractive than game developers and real estate agencies.

Set Standards

Scaling up your business doesn’t just affect the sales department. It also puts your production on the spot. Everybody in your organization needs to focus on the delivery. If you have set the standards, it’s much easier to introduce new co-workers, and to keep track of quality control and time management overall. You as a manager also gets a clearer overview of where you need to put your resources to improve your performance.

Be Innovative

As mentioned above, doing the same thing over and over is just keeping you in old patterns. If you’re not growing your business, you’re most likely decreasing it.

It’s highly important that you have a good business intelligence and stay innovative. The only way to stay interesting, both to customers and employees, is to be adaptive to change. Always seek to improve what you are already good at, and look for areas within your organization that could be a prospect for an upgrade. Still whilst only providing what the customer is looking to buy, but in a way that ensures your business is in it for the long run. Constantly ask the question how you can do what you do, but better.

Stay Authentic

The importance of staying authentic can’t be stressed enough. Nothing gives you better marketing than a good word from a customer, co-worker, bank or supplier. Keep your promises and stay authentic to yourself, your vision and your stakeholders.

NoroGard Guests: New Holland Agriculture Japan

Two days of immersive training, strengthening of relations and exchange of experiences

Right before Easter, NoroGard were honoured by a visit from our friends at New Holland Agriculture Japan. During two days we had arranged for immersive training in their new equipment, as well as the NoroGard characteristics. However, their two day visit presented so much more! 

A workshop was carried out where they got to learn about the NoroGard software and the characteristics of their new NoroGard R24 Continuous Seed Treater. We also covered the topics of how to get the most out of the equipment through application quality, operator health and safety, the importance of appropriate cleaning and maintenance, and the functions of the R24. 

They were taught how to install their equipment once it arrives to their facility, and how to kick start their treatment procedures in order to minimise downtime. 

All in all, it was a great two days full of educational benefits, hands on training, and stronger relationships. Our Japanese friends left Sweden with new expertise and ready to kick start their new R24 Continuous Seed Treater. 

If you wish a similar workshop, tailored for your organisation and NoroGard Seed Treater, don’t hesitate contacting us! 

Sustainability isn't a Sacrifice, It's Good for Business

Companies embracing sustainability initiatives may discover benefits and opportunities they hadn't even dreamed about.

The student strikes taking place around the globe to protest government inaction on global warming have put the spotlight on climate change. Inspired by 16-year-old Swedish student and political activist Greta Thunberg, hundreds of thousands of students walk out of class each Friday morning to strike for climate change — and have been for the past six months. 

This recent limelight on climate change is also helping increase the prominence of the United Nations’ 2030 Agenda for Sustainable Development, which was adopted by all UN member states in 2015, and provides a blueprint for peace and prosperity for people and the planet now and in the future. 

The UN has identified 17 sustainable development goals (SDGs), which address global challenges we face—such as poverty, climate change, the environment, and inequality—and has set an agenda to achieve each goal and target by 2030.

Rather than being sacrifices our businesses must make, the UN’s sustainable development goals are good for business. In fact, companies embracing sustainability initiatives may discover benefits and opportunities they hadn’t even dreamed about. By working toward the 17 SDGs our company isn’t making compromises—we’re putting money in our pockets and we’re finding huge opportunities.

For example, we’re running our business in a better way. We’re realizing resource savings by using less materials, such as steel and electricity, for the compact equipment we produce, which also results in production cost savings. We’re producing less water waste while saving energy and we’re considering the environmental impacts of any changes or innovations to our equipment. We’re more cost-effective and efficient because of our sustainability initiatives.

If the products we are manufacturing are good for the environment, they usually provide safe, healthy working environments for operators or end-users. These environmental and sustainability considerations make us a more attractive company to do business with as well and to work for, which is so important these days.

Sweden’s economy is based on industrial exports and technology, and it can be difficult to attract and retain employees. Additionally, how do we recruit younger generations? For millennials, and future generations, a job must have meaning as these age groups want to feel they are contributing to, and making a difference in, the world around them. You have to show them they can make a difference by working for your operation.

By committing to the SDGs, you’re putting your company in a good position for recruitment and retention. For example, we’re making compact equipment that requires the smallest resource inputs possible and uses minimal resources and materials to produce end-users’ products (treated seed). Our equipment increases farmers’ yields and we are helping put food on the table. This is a great start in attracting people to our company. The next generation is very aware of what they are eating and how it was produced, and they will demand sustainably-produced products.

We can show them this industry is interesting, exciting and good for the environment. Corporate sustainability will attract young people to our companies. This is just one benefit of incorporating sustainability initiatives.

One of the SDGs is gender equality. There are huge projects to attract and promote women in food and agriculture now, and this trend is growing. Focusing on helping women in industry will also increase our businesses and our opportunities. 

From its beginnings, our corporate culture has been built on the principles of economy and resource conservation, which continues today. In Europe, we’re running out of power — that’s the next challenge, and we can meet that challenge with sustainable practices. It’s important not to view sustainability as a project but as something we must incorporate into our daily lives. 

The whole industry is going in this direction and we have the opportunity to be leaders. Just think, if one secondary school student is able to initiate a global movement to raise awareness about climate change, I wonder what we are capable of as individuals, as corporate entities, and as an industry. 

If you want to take action, visit https://sustainabledevelopment.un.org. I don’t think one person can do everything, but I believe everybody can do something—and taking action is infectious.

Sejet Plantbreeding

“Sejet Plantbreeding invested 2015/2016 in a brand new modern seed test laboratory. Here we produce seed trials for new barley varieties for the European market. Ahead of this investment of renewal and modernisation we among other things looked for a modern and sophisticated new seed treater.
We had a long list of requirements and wishes. We got good recommendations regarding NoroGard, so we chose a NoroGard R300 Laboratory seed treater. The NoroGard treater instantly turned out from its best side: R300 is fast in the workflow. R300 is very easy to operate. R300 applies the treatment really well and uniform. R300 works quietly. R300 has with it´s excellent air suction solved all our previous dust issues. R300 with pneumatisk outlet hatch gives you free hands to operate during your whole process.
NoroGard has provided us with really good service. They are very open, responsive, constructive and flexible to our requirements regarding the customisation of our seed treater at Sejet Plantbreeding. Sejet Plantbreeding can in every way recommend NoroGard R300 Laboratory Seed Treater.”
Søren Houmann
Technician, Barley