It is time to step up our game

It is time we own up to the responsibility that we carry as actors within the agricultural industry. We need to gain and share knowledge. We need to look at ways in which we can contribute to the counteraction of poverty. We need to become supporters of the world’s charity organisations and we need to support farmers by purchasing Fairtrade certified produce. 

Although the world poverty has decreased since 1990, by nearly 70 percent, there is still a long way to go before anyone should feel satisfied. The United Nations have stated a goal to achieve zero poverty by year 2030, this is the first of 17 goals for sustainable development. Although the definition of poverty stretches way further than simply economic factors. We are discussing multidimensional poverty where people suffer from a lack of freedom, power, influence, health, education and physical safety. This amount is currently including 1,3 billion people worldwide, half of which are below the age of 18 years old. If this isn’t a motivating factor, then I don’t know what is.

What the UN is looking to achieve, is to eradicate poverty in all its dimensions. And whilst we’re at it, also establish social security schemes, provide equal rights to own property, access basic services, access to technology and economic resources. As well as building a resilience against economic, social and environmental disasters.

NoroGard is, for obvious reasons, entirely incapable of achieving this goal single handedly. However, being an organization within the agricultural sector, with our products and business partners being located literally worldwide, supporting this goal is a natural responsibility of ours. And it should be for you too. The key purpose of NoroGard is to put food on people’s tables. By utilizing the advanced and sophisticated technology that we have at our hands and applying it to our seed treatment equipment, we can help increasing the return of crops and build seed that is suitable for precisions planting. By optimizing farming, we counteract poverty. A treated seed is given the best conditions for survival against disease and insect infestation. As well as provided with the ability to receive appropriate nourishment for quick root development, a stronger plant and a higher yield of the harvest. Furthermore, a precision planted seed will not only increase the nourishing of the seed but also reduce the number of seeds needed per acre by 50-80 percent. We don’t stop there though. It is our mission to always work to improve the operator health and safety with our equipment. All our equipment is CE-Certified with a profound risk analysis, low water and electricity consumption.

NoroGard is built on a company culture that is constantly seeking to make best use of our, as well as nature’s resources. The core values that we are carrying today, are the same ones our founder established over 50 years ago. The only thing that has changed, is our knowledge regarding the impact we have with our equipment. The only way of achieving change is to learn more, and then share the new found knowledge with others! If we can help make sure that each and every farmer get the most out of their harvest, we can create economic stability, freedom, power and put food on their table. Building strong farmers is the foundation of obliterating poverty in all its dimensions and will contribute towards improved quality of life for people around the world.

 

How many of the products on your weekly grocery list, do you feel comfortable knowing it has been produced in a way where farmers are being supported and treated fairly?

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